University of Lucknow’s official YouTube channel today qualified for YouTube’s monetisation partner programme. The channel started barely 6 months ago completed the required 4000 hours of viewing in record time, and even gathered 6 times the minimum subscriber count required for monetisation. The channel has a view count of over 1 lakh 8 thousand in just 70 uploaded videos, and has been accessed by people from all over the country, with more than 690 thousand impressions across the web.
The University’s official channel was started due to Hon’ble Vice Chancellor Prof. Alok Kumar Rai’s vision of creating a global platform to disseminate not just the institution’s research and education output, but also to showcase the brand that is Lucknow University. Over the past six months, Hon’ble Governor Her Excellency Smt. Anandiben Patel’s addresses to the University at two gala virtual inaugural events of the University, Hon’ble Dy. CM Prof. Dinesh Sharma’s addresses and speeches of several eminent speakers given at webinars hosted by the University, and Hon’ble VC Prof. Alok Kumar Rai’s interactions with audiences over multiple social media platforms have been uploaded in the official channel. The channel has also hosted the University’s first ever live stream of Flag Hoisting and Independence Day celebrations, launch of University’s first ever video cultural magazine as well as all important examination and admission related announcements. All instructional videos related to the University’s very own LMS SLATE: Strategic Learning Application for Transformative Education are also available on the channel. Currently each department of the University has their own very successful and popular YouTube channels, as well as Twitter accounts for quick redressal of student issues. With the positive response from the students around the country, it may be hoped that all these channels too will soon be monetized.
